We specialize in Creative Marketing, a new approach towards branding that bypasses the challenges that define today's marketplace. Driven by research, domain expertise, and key stakeholder engagement, Creative Marketing leverages innovative mediums including content marketing, flagship platforms and collaborations - all designed to establish our clients as experts in their field.Our domain expertise enables our clients, ranging from small and medium enterprises to top choice companies for customers around the globe, to plan and execute effective long term marketing strategies
Do you take TV spots, hoardings and newspaper ads at their face value? No, we don’t either. Technological innovations and economic challenges have transformed the marketing landscape. Subconsciously, we’ve been trained to question advertisers’ claims and promises. Those who can see, can see that Marketing, in its traditional form, has lost its edge. Creative Marketing bypasses these challenges by addressing the basic ingredient that seals any seller-buyer relationship - trust. It is a new approach towards branding driven by sound research, domain expertise, innovative thinking & key stakeholder engagement that helps establish a brand as an expert advisor or trusted partner.The mode and the medium, both are different than those used in traditional marketing. Mode, in Thought Leadership Marketing, is driven by research, insights & domain expertise whereas in traditional branding, it depends on message & visual. Medium, in the former, includes content marketing, influencer engagement, collaborations and flagship platforms, and print ads, hoarding and TV spots in the latter.
